{"id":1702,"date":"2024-10-16T10:20:23","date_gmt":"2024-10-16T08:20:23","guid":{"rendered":"http:\/\/www.palazzopfanner.it\/the-old-brewhouse\/"},"modified":"2025-06-18T10:23:46","modified_gmt":"2025-06-18T08:23:46","slug":"the-old-brewhouse","status":"publish","type":"page","link":"https:\/\/www.palazzopfanner.it\/en\/the-old-brewhouse\/","title":{"rendered":"The Old Brewhouse"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_02a114e9 has_text_color height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">The Old Brewhouse<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_647cfe30 height_medium width_full with_img\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"2000\" data-img-height=\"914\" style=\"background-image: url(https:\/\/www.palazzopfanner.it\/wp-content\/uploads\/2025\/03\/tappo-birra.jpg);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_7f5dfc36\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">The history of the Pfanner Brewhouse is first of all the story of a man, Felix Pfanner, subject of the Austrian Empire, born in 1818 on the shores of Lake Constance.<\/h2>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Third-born from a family of humble origins, Felix came to Lucca in 1846 as a brewer, after hearing about an open call by the Duke of Lucca, Charles Louis, who requested the presence of a skilled German beer maker in the city.<\/p>\n<p><strong>At the time, beer was almost unheard of in Italy<\/strong>, and there were no shops nor a retail network. Felix was one of the first to popularize it with its brewhouse, which he managed to set in the former Palazzo Controni, where he leased the garden and the cellars. Over the years, Felix created a biergarten with annexed pergola, marble tables, cast iron chairs, a factory and settling tanks in the Mansion\u2019s cellars.<\/p>\n<p>In no time, this became <strong>a popular hanging spot for those who fell in love with the \u2018new\u2019 beverage called beer<\/strong>. Men and even entire families came from Lucca and from its surroundings, drawn by the novel product and by the beauty of this place. And even women were allowed to enter &#8211; which was a real rarity at the times. The biergarten at Palazzo Pfanner &#8211; the new Mansion\u2019s name, after Felix purchased it &#8211; became a popular attraction, with legions of peacocks and waiters in livery.<\/p>\n<p>Felix died in 1892, but the biergarten remained open until 1929, in the hands of his son, Raffaello. After 1929, the Pfanner Brewhouse ceased to exist. However, its memory remained vivid in collective memory, and in 1964 it was remembered in a touching article by writer Guglielmo Petroni from Lucca, published in the magazine \u2018La Provincia di Lucca\u2019.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_2dbf7b3f align_left\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"695\" height=\"1000\" src=\"https:\/\/www.palazzopfanner.it\/wp-content\/uploads\/2025\/03\/birra-bottiglia.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.palazzopfanner.it\/wp-content\/uploads\/2025\/03\/birra-bottiglia.jpg 695w, https:\/\/www.palazzopfanner.it\/wp-content\/uploads\/2025\/03\/birra-bottiglia-600x863.jpg 600w, https:\/\/www.palazzopfanner.it\/wp-content\/uploads\/2025\/03\/birra-bottiglia-209x300.jpg 209w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/div><\/div><div class=\"wpb_text_column us_custom_74e066d2 has_text_color\"><div class=\"wpb_wrapper\"><h6 style=\"text-align: center;\"><strong>In 2024. redevelopment works of what was left of its structure began, to bring the historical brewhouse back to life.<\/strong><\/h6>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The Old Brewhouse The history of the Pfanner Brewhouse is first of all the story of a man, Felix Pfanner, subject of the Austrian Empire, born in 1818 on the shores of Lake Constance. Third-born from a family of humble origins, Felix came to Lucca in 1846 as a brewer, after hearing about an open...","protected":false},"author":1,"featured_media":152,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1702","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Old Brewhouse - Palazzo Pfanner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.palazzopfanner.it\/il-vecchio-birrificio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Old Brewhouse - Palazzo Pfanner\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.palazzopfanner.it\/il-vecchio-birrificio\/\" \/>\n<meta property=\"og:site_name\" content=\"Palazzo Pfanner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/palazzopfannerlucca\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.palazzopfanner.it\/wp-content\/uploads\/2024\/02\/news01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"744\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.palazzopfanner.it\/il-vecchio-birrificio\/\",\"url\":\"https:\/\/www.palazzopfanner.it\/il-vecchio-birrificio\/\",\"name\":\"The Old Brewhouse - 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